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SHARP MULTIFUNCTION COPIER PRODUCTS WIN 'PICK OF THE YEAR' AWARDS FROM BUYERS LABORATORY INC.

Exceptional Reliability and Ease-of-Use Create a Winning Combination

MAHWAH, NJ, July 9, 2007 -- Sharp Imaging and Information Company of America’s high-volume production multifunctional peripheral (MFP) copiers, MX-M850 and MX-M950, have been honored with a Buyers Laboratory (BLI) Spring 2007 “Pick of the Year” awards. The Sharp MX-M850 is named “Outstanding Segment 5 Monochrome MFP” (81- to 90-PPM range) and the Sharp MX-M950 is named “Outstanding Segment 6 Monochrome MFP” for their exceptional reliability and superior performance.

“By recognizing our monochrome products in Segments 5 and 6 as award-winning MFPs, BLI validated Sharp’s commitment to bringing reliable, best-in-class products to the high-speed market,” said Ed McLaughlin, president, Sharp Imaging and Information Company of America. “With this line we set a new standard in production for document handling and output. This is accomplished by integrating advanced functionality into the MFPs, including robust multi-tasking performance and our advanced development platform for flexibility and personalization of the MFP – Sharp OSA™.”

BLI, the leading global provider of intelligence on document imaging products, bestows “Pick of the Year” awards semiannually to products that demonstrate superior performance in their respective categories. BLI tests each product rigorously in critical performance areas, including reliability, copy and print image quality, copy and print productivity and efficiency, ease of use and economy.

The Sharp MFPs each underwent a 500,000-impression durability test with exemplary results, producing 1 million pages, with just one misfeed between them. The products were also selected for their wide range of performance areas, including highly automated setup procedures, easy-to-use administrative utilities, superior scan capabilities, and very good print quality. In addition to performance, the products were honored for outstanding value and good overall productivity.

“To determine “Pick of the Year” winners, we test products thoroughly to ascertain which deliver the most extensive functionality and best reliability, handle multiple jobs simultaneously in a networked environment and deliver good output quality,” said Pete Emory, manager of lab testing, Buyers Laboratory, Inc. “The exceptional results that Sharp’s MFPs achieved during our exhaustive testing process demonstrate that business users can count on Sharp production products for high-quality performance.”

The Sharp MX-M850/M950 MFPs combine reliability, durability and enhanced performance, offering impressive print and copier speeds of 85 and 95 PPM and are controlled by a larger color LCD display for ease of operation and viewing. These large production MFPs support the innovative Sharp OSA development platform for seamless integration with network applications, as well as Sharp’s award-winning* security suite. The innovative Sharp OSA development platform opens the door to a broad array of value-added functionality and flexibility to deliver the power of customization to the customer. Sharp OSA technology leverages the inherent interoperability of Web services design to enable Sharp, its dealer network and ISV partners to meet customer needs effectively.

The models can complete jobs quickly using Sharp’s Scan2™ technology that minimizes paper handling while maximizing performance and providing faster scan speeds. To keep print and copy jobs processing efficiently, these networked MFPs have the highest on-line paper capacities in their class – up to 8,050 sheets – and a 250-sheet document feeder.

For more information about the complete line of Sharp document solution products, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J., 07430, or call 800-BE-SHARP.

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Sharp OSA and related trademarks are trademarks or registered trademarks of Sharp Corporation and/or its affiliated companies.

*In 2006 Sharp received the BERTL’s BEST "Most Secure MFP Range" award and its color MX Series was the first color product line to achieve BERTL Five Star – Exceptional status throughout the entire line.


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